Our products:

KILL IT Pre-Workout
You don’t just need a good workout- you need to KILL IT
AllDayYouMay Aminos
Who says you cannot feed your body what it needs throughout the day, ALLDAYUMAY!
REAL FOOD
If you like to KILL IT in the gym, and with every possibility in life, then this shirt is for you.
Liver & Organ Defender
From Custom Gallon Jugs to Decals for your car. Represent like a true 5%er does in a gym near you.


Coming Soon
Coming February 2015!
5%er Apparel
If you like to KILL IT in the gym, and with every possibility in life, then this shirt is for you.
5% Gear
Represent your 5%er lifestyle everywhere you go.



Latest News

5% Nutrition Shwag

Imagine getting out of your car that has a nice ass 5% decal on the window, carrying a 5% jug full of AllDayYouMay...all while wearing a 5% KILL IT tee. There is no better way to represent your 5%er lifestyle than that. Well...unless you are all inked up like Rich as well.

AllDayYouMay Aminos & Kill It Preworkout Released

Announcing the release of the new Rich Piana 5% Nutrition and our first two supplements, AllDayYouMay Aminos and Kill It Pre-Workout. By EATING REAL FOOD and supplementing throughout the day with AllDayYouMay and starting your workout with Kill It, you're well on your way to being a 5%er. WHATEVER IT TAKES!