Our products:

KILL IT Pre-Workout
You don’t just need a good workout- you need to KILL IT
AllDayYouMay Aminos
Who says you cannot feed your body what it needs throughout the day, ALLDAYUMAY!
5%er Apparel
If you like to KILL IT in the gym, and with every possibility in life, then this shirt is for you.
5% Gear
From Custom Gallon Jugs to Decals for your car. Represent like a true 5%er does in a gym near you.

Latest News

5% Nutrition Shwag

Imagine getting out of your car that has a nice ass 5% decal on the window, carrying a 5% jug full of AllDayYouMay...all while wearing a 5% KILL IT tee. There is no better way to represent your 5%er lifestyle than that. Well...unless you are all inked up like Rich as well.

AllDayYouMay Aminos & Kill It Preworkout Released

Announcing the release of the new Rich Piana 5% Nutrition and our first two supplements, AllDayYouMay Aminos and Kill It Pre-Workout. By EATING REAL FOOD and supplementing throughout the day with AllDayYouMay and starting your workout with Kill It, you're well on your way to being a 5%er. WHATEVER IT TAKES!